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Case Study · Full-Stack Cannabis Growth

Hyperwolf

Southern California · Cannabis delivery & ecommerce

Custom ecommerce build, paid acquisition through Surfside, SEO at scale, Klaviyo + AlpineIQ direct marketing, social media, and an AI-powered delivery-zone optimization system that saved over $1M a year.

Website Paid Ads SEO Email Social Automation
$1M+
Annual Savings
6
Service Layers
30-90m
Delivery SLA
100%
Custom Build
hyperwolf.com
Hyperwolf homepage
The Challenge

A Cannabis Delivery Brand Ready to
Outgrow the Template Stack

Most cannabis operators stitch their site, ecom, ads, email, and POS together with off-the-shelf tools. Hyperwolf wanted real differentiation — a custom-built experience, unified data, and growth systems built around how customers actually buy.

Service 01 · Website & Ecommerce

A Custom Build with the
Amazon 1-Click Philosophy

Three full design iterations to land on the right experience — a fully custom HTML and ecommerce stack, seamlessly synced with POS, engineered around speed, simplicity, and conversion.

Hyperwolf homepage (final iteration)
Final homepage · iteration 03
Hyperwolf homepage variant
Hero + menu variant

Why we went fully custom

Most cannabis sites are built on Dutchie or Jane templates. They work, but they all look and behave the same — and customization is capped at whatever the platform allows. We built Hyperwolf on a fully custom HTML + ecommerce stack so we owned every interaction, every animation, every conversion lever.

That custom foundation let us obsess over the buying experience: minimal taps to checkout, persistent cart, intelligent cross-sell, real-time menu sync with POS, and a profile section connected directly to the CRM and loyalty system — so every customer sees their order history, points balance, and available rewards the moment they log in.

The 1-click philosophy

The Amazon 1-Click pattern isn't about the button — it's about removing every micro-decision between "I want this" and "it's on its way." We built Hyperwolf the same way: smart defaults, saved payment, saved address, repeat-order shortcuts, and a checkout that knows the customer before they even start typing.

✓Real-time POS sync — menu, inventory, and pricing always accurate.
✓CRM + loyalty integration on the profile page — order history, points, rewards.
✓Mobile-first, conversion-tuned — every tap counted.
hyperwolf.com/account
Hyperwolf My Account page with CRM + loyalty data

Customer profile · order history, loyalty points, available rewards

Service 02 · Paid Advertising

Driving Qualified Traffic in
a No-Google-Ads Industry

With a powerful custom site live, we partnered with Surfside — a cannabis-compliant ad platform — to drive new customers, win-backs, and repeat purchases at strong ROAS across programmatic and connected-TV channels.

Surfside campaign dashboard 1
Campaign performance · Surfside
Surfside campaign dashboard 2
Conversion + revenue
Surfside campaign dashboard 3
Audience + ROAS
2.1x→5.4x
ROAS
1.2%→4.6%
Conversion Rate
+312%
Attributed Revenue
3 Funnels
New · Repeat · Win-back
Service 03 · SEO

A Search Engine Built Around
How Cannabis Buyers Actually Search

Search Console tells the story — clicks and impressions climbing month over month over a 12-month run, driven by technical SEO, a backlink strategy, ongoing educational content, and dedicated landing pages for every brand carried and every city served.

search.google.com/search-console · 12 month performance
Google Search Console 12-month view

Google Search Console · 12-month clicks & impressions

1.4K→12K
Monthly Clicks
28K→340K
Monthly Impressions
+760%
Organic Traffic YoY
100+
First-Page Keywords
Google Analytics overview 1
Google Analytics · acquisition
Google Analytics overview 2
Google Analytics · engagement

How We Did It

Four compounding plays: technical SEO, backlinks, a content engine, and dedicated brand + city pages. Together they expanded Hyperwolf's organic radius from "delivery" searches to brand searches and local searches across every market served.

Hyperwolf SEO blog page
Content engine · educational blog
Hyperwolf SEO blog post
Long-form post · ranking content
Hyperwolf brand landing pages
Brand pages · capture brand search
Hyperwolf city delivery landing page
City pages · local + delivery search
Service 04 · Email & SMS

Two Direct-Marketing Stacks,
One Unified Customer

Cannabis email is more regulated than most industries — different platforms have different rules. We ran Hyperwolf on a dual stack: AlpineIQ for cannabis-specific SMS and offers, Klaviyo for ecom flows and newsletter sends.

AlpineIQ Direct Marketing

The compliant SMS + loyalty workhorse — drop alerts, restock notifications, member tiers, and personalized offers driving repeat purchase at a fraction of paid-acquisition cost.

AlpineIQ dashboard 2
Campaign performance
AlpineIQ dashboard 3
Segment + audience
AlpineIQ dashboard 4
Loyalty + retention
12%→38%
SMS Click Rate
$1.20→$8.40
Revenue / Recipient
+184%
Repeat Purchase Rate
7x
ROAS on Owned

Klaviyo Automated Flows

For everything outside cannabis-restricted SMS — newsletter sends, welcome series, abandoned-cart, post-purchase, browse abandonment, win-back — we ran a full Klaviyo stack with multiple automated flows triggered by on-site behavior.

Klaviyo dashboard 1
Flow performance
Klaviyo dashboard 2
Welcome series
Klaviyo dashboard 3
Abandoned cart
Klaviyo dashboard 4
Post-purchase + win-back

Email Design

Scroll through two full campaign examples — a brand collaboration and a weekly newsletter. Mobile-first, conversion-built, no template feel.

Brand collab email part 1 Brand collab email part 2 Brand collab email part 3
Brand Collab · scroll to read
Newsletter part 1 Newsletter part 2 Newsletter part 3 Newsletter part 4 Newsletter part 5 Newsletter part 6 Newsletter part 7 Newsletter part 8 Newsletter part 9
Weekly Newsletter · scroll to read
Service 05 · Social Media

Building Brand Across
Instagram & YouTube

We ran Hyperwolf's social on both Instagram and YouTube — collabing with brands, showcasing product launches, and covering events. Steady traction in a heavily regulated environment, without burning the account.

Hyperwolf Instagram profile
@hyperwolf_official · Instagram
Hyperwolf YouTube channel
Hyperwolf · YouTube
Hyperwolf brand collab post
Brand collab
Hyperwolf Reels coverage
Event coverage · Reels
Hyperwolf collab Reel view count
Collab Reel · 13.7K views
8K→62K
IG Followers
0→240K
YouTube Views
+680%
Avg. Engagement
2
Platforms · IG + YT

3D & Motion Content

Custom 3D renders and motion pieces — drop reveals, category launches, and feature spotlights — built to stop the scroll without paid boosting.

Chrome Slushie · drop
Concentrate · launch
Pay Online · feature
Service 06 · AI & Data

An AI Delivery-Zone System
That Saved $1M+ a Year

In partnership with Data Sleek, we ingested Hyperwolf's full sales data and built an AI system that automatically generates optimized delivery zones — balancing driver coverage against demand forecasts to hit a 30–90 minute delivery SLA without overstaffing.

The problem

Cannabis delivery has a brutal economics problem: customers expect fast delivery, but driver salary is the single largest controllable cost. Too few drivers and the SLA breaks. Too many and the margin disappears.

Hyperwolf was solving this manually — operations leads carving zones by intuition, adjusting weekly, missing patterns the data could see clearly.

What we built

A custom AI pipeline that ingests every order — historical and live — and continuously generates demand forecasts by zone, hour, and day-of-week. The system then auto-clusters those forecasts into delivery zones sized exactly to the driver count that hits the SLA without slack.

Result: a self-tuning operation that maintains 30–90 minute delivery across markets while saving over $1M a year in driver-salary optimization alone.

Hyperwolf AI-generated delivery zone map
AI-generated delivery zones
Hyperwolf demand forecast graph
Demand forecast · hourly & daily
Hyperwolf AI data pipeline structure
System architecture
$1M+
Annual Salary Savings
30–90m
Delivery SLA Maintained
Auto
Zone Generation
Live
Forecast Updates
The Results

Six Layers, One Operating
System for Growth

$1M+
Saved / Year
+760%
Organic Traffic
5.4x
Paid ROAS
7x
Email + SMS ROAS

Running a Cannabis Brand
and Ready to Scale Like This?

Book a free 30-minute call. We'll walk through your current setup and what we'd do differently — no pitch deck, just a real conversation.

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