VetComm

Plenty of Leads.
Not Enough Customers.

VetComm's Meta and TikTok ads were producing lead volume in spades — tens of thousands per quarter — but the path from lead to paying customer was leaking. The platforms were optimizing on the cheapest signal (form fills), not the one that actually mattered (qualified leads who converted). Spend grew. Quality didn't.

CAPI Into the CRM
So Meta + TikTok Could
See What Actually Converted

We integrated VetComm's CRM into both Meta and TikTok via Conversions API — sending real qualified-lead and sale signals back to each platform server-side. With that signal feeding the optimizer, the algorithms learned to find more of the right people, not more form-fillers. We also rebuilt the in-platform lead form with qualifying questions baked in so unqualified opt-ins dropped off before the sales team ever saw them.

Real Buyer Signal In.
Lower CPL Out.