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Case Study · Paid Acquisition

Panasun Solar

Florida · Texas · California · Residential solar

A residential solar installer scaling fast — but starving for qualified sales-rep applicants. We rebuilt their Meta recruitment funnel, swapped in lead-form qualifiers, and dropped CPL from $7–$10 to $3 at high volume.

Paid Ads
$7–$10→$3
Cost Per Lead
3x
Volume Increase
3 States
FL · TX · CA
Meta
Primary Channel
Panasun Solar
The Challenge

High Volume of Leads,
Not Enough Qualified Ones

Panasun was hiring across three states and the sales floor needed bodies. Recruitment ads were running — but the leads coming through weren't sticking: low show-rates, weak fit, lots of wasted recruiter time. CPL was sitting in the $7–$10 range and the leads weren't worth what they cost.

What We Did · Paid Advertising

A Funnel Built to Qualify,
Not Just Collect

We rebuilt the recruitment campaign structure on Meta — new audiences, new creative angles tuned for the right kind of applicant, and a lead form with qualifying questions baked in so unqualified clicks dropped off before the recruiter ever saw the lead.

Panasun Solar Meta Ads dashboard results
Meta Ads Manager · CPL down to $3.29 / $3.35 per lead at 1,486+ weekly volume
Panasun Solar recruitment ad
Sales recruitment creative · "From Homeless to $30K/month"
Panasun Solar installer recruitment ad
Installer recruitment · "No Experience Needed. We Train You"
$7–$10→$3.29
Cost Per Lead
490→1,486
Weekly Leads
~67%
CPL Reduction
3x+
Pipeline Volume
The Results

A Recruitment Engine That
Actually Feeds the Sales Floor

$7–$10→$3
Cost Per Lead
3x
Volume Increase
~67%
CPL Reduction
3 States
FL · TX · CA

Burning Ad Spend on
Bad Leads? Let's Fix That.

Book a free 30-minute call. We'll walk through your current campaigns and what we'd do differently — no pitch deck, just a real conversation.

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