A premium skincare brand with a real product in a hot category — but Meta conversion cost was sitting north of $100 per purchase. We rebuilt the creative and targeting strategy and brought CPA down to $22–$23.
M.D. Blend had everything going for it on paper — a curated skincare bundle, a real audience, and a niche with momentum. The problem was on the ad side: Meta couldn't find the right buyer for the right cost. Conversion cost was sitting above $100 per purchase, well past the margin line.
We rebuilt the Meta strategy around two things at once: creative that actually demonstrated the product (bundle photography, before-vs-after value framing, doctor-led video) and targeting tuned to the audience that buys premium skincare bundles — not the generic skincare-interest pool.
Book a free 30-minute call. We'll walk through your current campaigns and what we'd do differently — no pitch deck, just a real conversation.