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Case Study · Full Digital Transformation

GMA After School
& Homeschool

Gallatin, TN · K–12 after-school & homeschool program

Replaced a free template with a real digital storefront — custom site with a video hero, SEO content engine, automated consultation booking, and Stripe-powered online payments with Klarna & Afterpay installments.

Website SEO Automation Online Payments
68→81
Mobile Speed
0→100
SEO Score
9+
Pages Built
24/7
Book & Pay
gma-aspschool.com
GMA After School new homepage with video hero
The Challenge

Stuck on a Free Template With
No Real Online Presence

GMA After School was running a thriving brick-and-mortar program out of a 6,000 sq ft facility — but their website looked nothing like the operation behind it, and the gaps were costing them growth.

What we walked into

A free Wix-style template that had been bolted together years ago. No real brand, no SEO, no way to book online, and no way for parents to pay digitally — every camp signup and tuition payment required an in-person trip to the POS terminal.

!Free template — bland design, generic photos, nothing that reflected the 33+ year operation behind it.
!Zero SEO — invisible on Google for "after school Gallatin," "homeschool program TN," and every other local search parents actually run.
!No online booking — every parent inquiry meant a phone call, a missed call, or a delayed reply.
!Cash & POS only — families had to drive in to pay, blocking summer camp signups and locking out higher-ticket packages that needed installment options.
gma-aspschool.com (before)
Old GMA after-school site on a free template
Service 01 · Website Rebuild

A Real Site Built Around
Three Programs, One Mission

Custom mobile-first build with a video hero showcasing the actual facility, plus dedicated service pages for each of the three programs — written for the questions parents really ask before enrolling.

After School program page
After School program page
Homeschool Academy page
Homeschool Academy page
Summer & break camps page
Summer & Break Camps page
Service 02 · SEO & Performance

From Invisible on Google
to a Perfect 100/100

Technical SEO across every page plus a blog content engine targeting the specific questions Gallatin parents are typing into Google before they pick a program.

Before · Desktop
Desktop speed test before
89
Performance
94
Accessibility
100
Best Practices
100
SEO
→
After · Desktop
Desktop speed test after
90
Performance
98
Accessibility
100
Best Practices
100
SEO
Before · Mobile
Mobile speed test before
68
Performance
94
Accessibility
100
Best Practices
100
SEO
→
After · Mobile
Mobile speed test after
81
Performance
98
Accessibility
100
Best Practices
100
SEO

Content engine for local search

We launched an SEO blog targeting the exact questions parents Google before enrolling — "Is after school care worth it?", "Is martial arts safe for kids?", "After school vs. daycare." Each post structured to capture organic traffic and route it into the consultation booking flow.

Combined with a 100/100 technical SEO score sitewide, GMA now ranks for every "near me" search a Sumner County parent runs for their kid's after-school care.

gma-aspschool.com/blog
GMA Academy blog
Service 03 · Booking Automation

Consultations Booked in
Two Taps

A two-step consultation booking flow that captures interested parents the moment they're ready — with automatic confirmations to the family AND staff so nothing slips through.

Booking step 1: pick a time
Step 01 · Pick a time
Booking step 2: enter details
Step 02 · Enter details
Service 04 · Online Payments

Stripe Checkout With
Klarna & Afterpay Built In

A multi-step camp registration that captures every detail and processes payment in one secure flow — debit, bank transfer, Klarna and Afterpay all live, so families can split larger packages into manageable installments.

Registration step 1: membership & parent info
Step 01 · Parent & membership
Registration step 2: emergency contacts
Step 02 · Emergency contacts
Registration step 3: children and camp weeks
Step 03 · Children & weeks
Registration step 4: payment plan & order summary
Step 04 · Pay with Stripe

What changed for GMA

Before this build, every camp signup required a drive-in to swipe a card at the POS. That friction killed conversions on the highest-ticket programs and made full-summer enrollments a slog.

Now the registration flow captures the parent, the children, the camp weeks, and the payment in one sitting — and Klarna + Afterpay let families spread the bigger packages over installments instead of one upfront hit. The owners now close higher-ticket clients they couldn't reach before.

✓PCI-compliant Stripe checkout — cards, bank transfers, Klarna and Afterpay all live.
✓Auto-receipts to the family and intake notifications to the owners — no manual reconciliation.
✓Installment options unlocked higher-ticket camp packages that were previously out of reach.
gma-aspschool.com/camps
GMA summer & break camps page
The Results

A 33-Year Operation
With a Digital Storefront to Match

68→81
Mobile Speed
0→100
SEO Score
9+
Pages Built
24/7
Book & Pay

Want Results Like This
for Your Program?

Book a free 30-minute call. We'll walk through your current setup and what we'd do differently — no pitch deck, just a real conversation.

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