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Case Study · Full Digital Transformation

Global Martial
Arts USA

Gallatin, TN · 50-year martial arts school

Complete website rebuild, SEO optimization, booking automation, and AI chat for a multi-discipline martial arts school serving Brazilian Jiu-Jitsu, Taekwondo, and traditional martial arts.

Website SEO Automation AI Chat
31→98
Mobile Speed
83→100
SEO Score
15+
Pages Built
24/7
AI Support
globalmartialartsusa.com
Global Martial Arts USA new homepage
The Challenge

A 50-Year Legacy Stuck
on a Broken Website

Global Martial Arts had decades of community trust but a website that was failing them — slow on mobile, invisible in search, and impossible to book through.

What we walked into

A legacy site built years ago that hadn't kept up with how parents and adult students actually find and book martial arts classes today. The school was generating most of its leads from word-of-mouth — leaving organic search, paid traffic, and after-hours inquiries entirely on the table.

!Mobile Performance score of 31 — meaning most visitors bounced before the page loaded.
!No clear path to book a free trial — phone numbers buried, no online scheduling.
!Generic class pages with thin content — no SEO traction for "BJJ near me" or "Taekwondo Gallatin."
!No way to handle parent questions after hours — every inquiry meant a missed call or a delayed reply.
globalmartialartsusa.com (before)
Old Global Martial Arts site
Service 01 · Website Rebuild

15+ Pages, Built Around
How Parents Actually Decide

A full rebuild on a modern stack — fast, mobile-first, and structured around the questions parents and adult students actually ask before signing up.

BJJ class page
Brazilian Jiu-Jitsu class page
Taekwondo class page
Taekwondo class page
Student portal
Student portal
Service 02 · SEO & Performance

From Page Load Failures
to a Perfect 100/100

Technical SEO, on-page optimization, and a content engine targeting the searches local parents and adult students actually run.

Before · Desktop
Desktop speed test before
31
Performance
65
Accessibility
73
Best Practices
83
SEO
→
After · Desktop
Desktop speed test after
97
Performance
96
Accessibility
100
Best Practices
100
SEO
Before · Mobile
Mobile speed test before
31
Performance
68
Accessibility
73
Best Practices
83
SEO
→
After · Mobile
Mobile speed test after
98
Performance
96
Accessibility
100
Best Practices
100
SEO

Content engine for local search

We launched an SEO blog targeting the specific questions parents and adult students ask before walking into a martial arts school — "Is BJJ safe for kids?", "Taekwondo vs. Karate", "How much does martial arts cost?" Each post structured to capture organic traffic and route it into the booking flow.

Combined with a 100/100 technical SEO score, the school now appears in local "near me" search results for every discipline they teach.

globalmartialartsusa.com/blog
SEO blog
Service 03 · Booking Automation

Free Trial Sign-Ups in
Three Taps

A guided booking flow that captures interested parents the moment they're ready, with automated reminders and CRM hand-off built in.

Booking step 1: pick a class
Step 01 · Pick a discipline
Booking step 2: pick a time
Step 02 · Pick a time
Booking step 3: confirm details
Step 03 · Confirm & show up
Service 04 · AI Chat Widget

A Front Desk That
Never Sleeps

An AI assistant trained on the school's classes, pricing, schedules, and policies — answering parent questions 24/7 and routing serious inquiries straight to the booking flow.

What the AI handles

Class schedules, pricing tiers, age requirements, what to wear to the first class, parking, location, free-trial details, and answering "is this right for my kid?" — all without a human picking up the phone.

Anything outside its training — schedule changes, billing issues, custom requests — gets handed off to the school with full context already captured.

✓Captures inquiries after hours, on weekends, and during class times.
✓Pre-qualifies leads before they hit the booking flow.
✓Frees the front desk to focus on people who are physically there.
The Results

A 50-Year Legacy
Built for the Next 50

31→98
Mobile Speed
83→100
SEO Score
15+
Pages Built
24/7
AI Coverage

Want Results Like This
for Your Gym?

Book a free 30-minute call. We'll walk through your current setup and what we'd do differently — no pitch deck, just a real conversation.

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