Services Process Work Blog About Book a Call
Case Study · Ecommerce Rebuild

GMA Warrior
Supplements

Gallatin, TN · Supplements brand by Global Martial Arts USA

Brand-matched ecommerce rebuild with SEO-optimized collection pages, product pages, and a content engine — built for the supplements arm of a 50-year martial arts family.

Website SEO
65→95
Mobile Speed
100/100
SEO Score
8+
Collections
25+
Product Pages
gmawarriorsupplements.com
GMA Warrior Supplements new homepage
The Challenge

A Generic Storefront That Didn't
Look Like the Brand Behind It

GMA Warrior Supplements is the supplement line backed by Global Martial Arts USA — but the old store was running a basic template with clashing colors and zero SEO foundation. None of the trust the parent gym had built over 50 years carried over.

What we walked into

A bare-bones storefront that read like a generic supplement template — clashing colors, no real brand voice, and category pages that were just product grids with no context. Nothing Google could rank, nothing a buyer could trust.

!Generic template with clashing colors that didn't match the GMA Martial Arts parent brand.
!Collection pages were bare product grids — no SEO context, no buying guides, no rankings.
!Product pages read like spec sheets — no benefits, no use cases, no conversion architecture.
!Zero content marketing — none of the questions buyers actually ask before purchasing got answered.
old supplements site (before)
Old GMA Warrior Supplements site
Service 01 · Brand-Matched Rebuild

A Supplement Brand That
Looks Like a Family Brand

A complete redesign built around the GMA Martial Arts visual identity — dark, athletic, dragon-led — so customers immediately recognize the same family behind both brands.

Old supplements homepage
Before · Basic mobile homepage
Old supplements product listing
Before · Bare product listings
Old supplements 'you may also like' grid
Before · Generic recommendations
Service 02 · SEO Architecture

Every Page Built to
Rank and Convert

Three layers of SEO work that compound: collection pages that capture category-level searches, product pages that close them, and a content engine that brings the right buyers in.

SEO-Optimized Collection Pages

Each collection page is built around what buyers actually search for — category-level terms, ingredient benefits, buying guides, and FAQs — wrapped in a clear shopping experience. Three examples from the catalog:

Premium Sports Nutrition collection page
Premium Sports Nutrition
Men's Health collection page
Men's Health
Women's Health collection page
Women's Health, Hair, Skin & Beauty

SEO-Optimized Product Pages

Product pages structured around the searches a real buyer runs before purchasing — benefits, side effects, dosage, ingredient breakdowns — paired with conversion-focused subscribe-or-buy options.

Warrior Anxiety Formula product page
Warrior Anxiety Formula
Max Burn product page
Max Burn
Warrior Pre-Workout product page
Warrior Pre-Workout

Content engine that earns the click

An SEO blog built around the questions buyers ask before they buy — "how much protein do I really need?", "when's the best time to take creatine?", "biotin for hair growth — does it actually work?". Every post is a research-backed answer that quietly routes readers to the right collection or product.

It's content marketing that doesn't read like marketing — written under Professor K. Spillmann's 50+ years of training and coaching context, lending real authority to every claim.

gmawarriorsupplements.com/blog
GMA Warrior Supplements SEO blog

Technical Performance

Built on a modern stack with image optimization, lazy loading, and clean component architecture — fast on mobile where most supplement traffic lands.

Before · Mobile
Mobile speed test before
65
Performance
95
Accessibility
88
Best Practices
100
SEO
→
After · Mobile
Mobile speed test after
95
Performance
96
Accessibility
92
Best Practices
100
SEO
Before · Desktop
Desktop speed test before
99
Performance
95
Accessibility
92
Best Practices
100
SEO
→
After · Desktop
Desktop speed test after
92
Performance
96
Accessibility
92
Best Practices
100
SEO
The Results

An Ecommerce Store That
Looks Like Family — and Ranks

65→95
Mobile Speed
100/100
SEO Score
8+
Collections
25+
Product Pages

Want a Store That Actually
Looks Like Your Brand?

Book a free 30-minute call. We'll walk through your current setup and what we'd do differently — no pitch deck, just a real conversation.

Book a Call See More Work